One thing a lot of people do not take into consideration when buying products labeled Fair Trade Certified or Certified Organic is that the process of certification can be prohibitively expensive. To be fair to farms of all sizes, Marley Coffee monitors its sources using the highest ethical standard ITAL. In
this way, Marley Coffee promotes the sustainable efforts of small farmers in the poorest rural communities. The “ITAL” seal is how we denote our commitment to these principles. In Rastafarian parlance, the initial syllable of a word is often replaced with the letter “I” as a way to express the self-determination of the human race. Thus, eternity becomes iternity, creation begets iration, and from vital comes ital. We developed the ITAL seal, as our own promise and guarantee Marley Coffee will fight for what’s pure, true, and vital.